KIM DOWD Product Designer User Research Interface Design Visual Design Product Strategy
NINA MEHTA Product Designer User Research Interface Design Visual Design Product Strategy Marketing & Media
Design is making things who, why, how
Designers Talk to users Define Dropshadows Propose Layouts Run A/B Tests Write Code Know Entire Product Sketch Features Find User Goals Create Scenarios Summarize Findings Make Moodboards Try Many Options Draw Icons Define Your Brand Write Copy Make Prototypes Pick Colors Draw Diagrams Choose Fonts Take Photos
Startup Design Process Empathize Define Ideate Prototype Test Stanford d School
Designers at startups advocate for your users
Talk to users in person
Leave the office Go where your users are
Defining the next feature This topic is huge. But basically, its a mix of - listening to users - watching users - strongly defining your value props - knowledge of an effort/value ratio - sense future landscape
How to create a feature Scenario based design, testing, building
Choose a feature You have expertise in your field. You’ve used that to make a product. You want to make a new feature, based upon user requests, your knowledge in the field, new research. for example “Make it easier for users to view many photos”
Be specific: Who & What & Why “Make it easier for a tween to view images similar to the one she is looking. If she sees many images she likes, she will come back.”
Be Measurable “Make looking at a new photo easier than clicking the back button or close button for a tween to explore photos similar to her current one.” “Lower current bounce rate on main photo page by 20%.” “Raise click through to new photo by 20%.”
Who is this Matilda? her needs to feel inspired visually to craft an identity based upon “hearting” to connect with similar people her media current screen size: every smart phone, tablet, laptop size in the world her fav thing on the site hearting something
Scenario A story with people. Like Romeo and Juliet. Romeo escapes his house through a window. He prances towards Juliet’s house He feels inspired by love and hormones. He sees her silhouette through the window. He throws rocks to get her attention.
Scenario A story with people, feelings and data. Matilda, the tween, searches for photos of flowers. Thousands of images return. She is drawn to a trendy one. She looks at the close up of it, and noting that many other people have “hearted” it, she hearts it as well. She is quickly able to see close ups of all the images in her search return (thousands) and heart them.
Time to sketch pictures of sketches - must dig through and find
Test against Scenario Look at each flow See if it works for the scenario stated.
Prototype Paper Screen based (Pop App, Invision App, PPT, Keynote) Fast, crappy code
Quantitative data Google analytics Mixpanel Kissmetrics Crazyegg
Qualitative Responses “I hate this. The images don’t fit on my screen.” “Soooo much better.”
Summing it up: Scenarios & measurable tests 1. Create a scenarios that tells a story or usage.
2. Draw a lot crappy designs, to test against the story. 3. Choose a few to prototype quickly. (paper, etc) 4. Test qualitative data against metrics. (20%) 5. Collect quantitative data to test against scenario.
Seventh Inning Stretch Questions?
Making sense of a complex feature “But this feature a bajillion steps and can takes 8 weeks to process!” Card sorting!
Ship early, ship often
Daily schedule Weekly schedule Standup Monday Fixing Work with dev Tuesday Create Big Ideas Sketch Wednesday Create Small Details 1 feature at a time Thursday Make prototype Kill the meetings Friday Test with Users Saturday Oh Sh*t day Sunday (recover)
Design at startups Human Centered Iterative Structured